Micro, small and medium enterprise (MSME) is the essential factor in economic development in either developed or developing countries. University and publicly funded research (R&Ds) have contributed actively to promote the capability of MSME and strengthen the competitiveness. Furthermore, it required exclusive approach in transferring technology in different sector of industry. The New Balance Concept is a new approach in developing technology based MSME in agricultural sector. The work outlined in this paper is a pilot investigation to application of new technology for rural community, which is the major player of economy. Proper model of technology transfer, which fit to particular socio- economic condition will achieve expected outcome.
|Penerbit||:||International Conference for Innovation and Entrepreneurship Small Business|
|Kata Kunci||:||MSME, technology transfer, R&D institution, new balance concept|
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